We believe in bold and compelling design, created with passion and intention to fascinate customers and engage them in taking action.
Through a focus on visual storytelling and dynamic content, we help our clients create an experience that resonates with their customers while still in line with their brand's goals, values and aesthetics.
After almost 10 years in corporate sales and marketing, our founder Lindsay Roselle made the leap into full time entrepreneurship with the Candescence Group in March of 2014. Lindsay had already founded a very successful yoga and fitness brand in Fort Collins, Colorado and saw an opportunity with Candescence to share her experience and knowledge to help other lifestyle and wellness businesses succeed. In early 2016 Candescence Group was rebranded to encompass offerings as a full service brand strategy agency that strives to spark, ignite, and fuel our client's brands with sound business strategy, creative content development, and elegant brand identity design.
At Candescence we really live what we do, often taking quick breaks during the work day to catch a yoga class or take our office dogs out for a walk around the neighborhood. We believe that our ability to be creative and efficient in igniting your brand is only as good as our collective wellbeing. Its not unlikely to find coffee or green juice rings on our notepads and bowls of apple slices at meetings. We get our typos out on our internal Slack chats so that your copy is perfect, tweak colors and words until they're just right, and work hard to deliver content that consistently lights you up as the business owner while still resonating with your customers.
Our favorite word is "hustle" and we love fire metaphors (obviously). We're obsessed with color and have been known to hit up the Lowes paint department to pull Pantone color swatches for branding presentations. Mornings usually start with a review of lifestyle and wellness industry brands we follow for inspiration and we rock "athleisure" as our daily uniform. If you come visit our office, you'll find a drawer full of sparklers for those days where you just need some fireworks. And some days we skip the gym after work in favor of a craft bourbon with friends.
Most importantly though, we love to see our clients succeed. Seriously. We want to help your business grow, your income increase, and your passion for what you do deepen. Connect with us below, we'd love to help ignite your brand.
Who We Are
Who We Are
Lindsay grew up in Fort Collins the child of an entrepreneurial lawyer; reading, telling stories, and learning to balance imagination and execution. Originally determined to be an astrophysicist, Lindsay realized her talents were better applied to the business world, which she joined shortly after graduating from UC Berkeley in 2004. After almost a decade in the corporate world working in international sales/marketing and receiving an MBA from Colorado State University, Lindsay left to focus on growing Mindstream Yoga, the yoga/fitness brand she'd founded in 2012. It didn't take long for her to realize that the combination of her corporate experience and entrepreneurial zeal could be combined to help other lifestyle and wellness businesses create, refine, and grow their brands, which led to the creation of Candescence. Lindsay is a firebrand. She's passionate about ideas and drives her clients (and family and friends and sometimes random strangers) to believe in their goals, take risks, and think laterally to solve problems and differentiate themselves. She loves nothing more than to see entrepreneurial vision come to life in full, wholehearted success...except coffee, she really loves coffee.
Ali is a New Mexico native that grew up in the heart of Albuquerque. Due to elaborate craft projects and paint-stained hands, Ali spent her childhood being referred to as "Art Girl". Little did she know that she would transform her passion for art and aesthetics into a career. Ali left her home of 18 years to attend Colorado State University, where she found herself stuck between two majors, Business and Journalism. Ali loves the strategy of marketing and brand development as well as the creative, and graphic design aspect of the industry, so to fit her passions, she decided to take on both majors. Ali graduated with her double-major in 2015. Since graduation, Ali has begun her dream job with Candescence working to showcase her client's dynamic values by using her keen eye for design and knowledge for business development and strategy. Since she still has very strong roots at home in New Mexico she frequently travels to Albuquerque and works remotely, when she is not in New Mexico she enjoys her days in Fort Collins. But wherever she is, as long as she has mountains in sight and a green chile burrito, she is happy.
Have an idea or a new business? We can help bring it to life. How about an existing business that needs a revamp? We're your gals! Not sure what you have or want but know it could look prettier, sound better, and resonate more clearly with your ideal clients? No worries, we got you. Give us a call and let's discuss!
Successful businesses have strong brands that stand out, have meaning, and tell stories. Whether you already have a brand that needs refined and strengthened or you're just starting out with an idea, we can help. Our unique methodology takes you through brand creation exercises, one-on-one conversations, and multiple iterations of the brand's comprehensive art direction until you feel fully satisfied that we've captured your idea. We can also help you liase with printers, developers, and suppliers to ensure your art direction is applied correctly to any medium you use in your business.
Currently, we design exclusively on SquareSpace because of its overall ease of use and ever-growing catalog of beautiful, functional, SEO and mobile-friendly templates. Our goal is to create a home for your brand online that brings the art direction and "story" of the business to life. Whether you want to DIY the website with assistance from our team, have us build and maintain the entire site for you, or anything in between, we are here to help. If your business utilizes MINDBODY Online, we highly recommend using HealCode's integrations on your site.
As entrepreneurs ourselves, we understand the challenges that come along with starting, maintaining, and growing a small business. Our founder Lindsay is a serial entrepreneur who works with individuals and small businesses on:
- Idea Generation & Design Thinking
- Writing Business Plans
- Legal Structure & Business Formation
- Prioritized Strategic Planning
- Organizational Structure
- Mindset and Stress Management
- Creative Growth Paths
- Anticipating and Overcoming Obstacles
Most days you'll find us with at least one of these things going on amidst the hard work and creative energy. Have you ever done a walking meeting? Gamechanger. Wanna chat your brand while we walk? Drop us a line! We can't wait to connect.